Sustainable growth through sales.

Suomen Sijoitusmetsät, a growing expert organisation, needed a clear direction for sales. Along the way priorities shifted, and the execution of the strategy had to be reviewed as a whole.

We drew up a sales strategy, and I supported the development of sales structures. Later I reviewed the strategy systematically with the leadership – what had been implemented, what partially, and what still needed work – and built a tracking tool for the rollout.

A shared picture, a practical tracking model to support leadership, and a documented, controlled transition to further development.

Cerenion, a health-tech company, was preparing for European market entry with a distributor-led model in a regulated, publicly funded environment. The commercial foundation had to be built in the right order, before scaling.

A sales current-state analysis gave the leadership a shared picture and a prioritised path forward. On that basis we built the core commercialisation structures and a leadership model.

Structures that hold up to scrutiny by the board and investors and to future scaling, and a concrete foundation for market entry.